Sioux Courage
Sioux Leaders: A History of Courage

Over 100 years ago, Sitting Bull had the courage
to face up to the fact that his people were facing annihilation. Sitting Bull studied his people, had the honesty to face up to their weaknesses and help them overcome those. As a result, he organized not only his tribe but others. Throughout this workshop, we learn from the lessons of our traditional leaders how to succeed as employees, as managers and business owners.

Click here for an introduction to our project and the leadership lessons of Sitting Bull.


Crazy Horse, another esteemed Sioux leader, was noted for sometimes dismounting before shooting. He was said to be the only Indian who did that often, because he wanted to be sure he hit what he aimed at. He didn't want to start a battle without having planned out in his head all the details of how he was going to win.

After the Battle of Little Big Horn, the federal investigators concluded that the defeat was partially due to Custer's underestimation of the Sioux warriors who "... were the best fighters the sun ever shone on". There are many, many initiatives to develop Native American businesses, but none of those are going to do us any good if 99 out of 100 businesses fail. Did you know that less than 1% of companies in North Dakota are minority-owned?

It is time to apply the lessons from our traditional leaders and succeed. Less than two years after our company began, headquartered on the Spirit Lake Nation, we had over one million dollars in signed contracts. I know we can succeed as employees, as managers, as business owners because I believe we still have the courage to be warriors.

Dr. Erich Longie, Enrolled Member, Spirit Lake Dakota Sioux
President, Spirit Lake Consulting, Inc.

Please click here to read more about Sioux traditions in management